In 15 years Avito has turned from an online pinboard to a full-fledged commercial platform. Today, the brand includes half of the country’s small and medium businesses. The service is visited by 22 million people per day. Here one can buy a potato peeler and sell a car, rent commercial real estate or an apartment, find a job, hire employees, and order a wide range of services. The brand provides an unlimited supply of services and goods and creates conditions for the mutual benefit of the seller and the buyer, where everyone is confident in their transactions’ safety.
We aimed to make the service more modern, visible, and competitive, preserve its visual heritage, and create flexible design principles that correspond to the purpose of the platform, its nature, and the key values of users. The consolidated silhouette of the sign and the wordmark makes the brand image more reliable. Optimistic color spots make it happier. A series of bright corporate graphics — more plastic. Steady compositional and typographic principles — clearer.
We aimed to make the service more modern, visible, and competitive, preserve its visual heritage, and create flexible design principles that correspond to the purpose of the platform, its nature, and the key values of users. The consolidated silhouette of the sign and the wordmark makes the brand image more reliable. Optimistic color spots make it happier. A series of bright corporate graphics — more plastic. Steady compositional and typographic principles — clearer.
#shukadesign 2022
SHUKA
creative strategy director → anastasia butrym
creative director → ivan vasin
art director → daria zudina
lead designer, type designer → konstantin frolov
lead designer → evgeny drozhzhev
lead motion designer → dmitry kozlyaev
motion designer → daniil svetlov
designer → dina issaeva
designer → dmitry okulich-kazarin
designer → anastasia belousova
designer → kateryna bobkova
technical designer → natalia radnaeva
type designer → liza rasskazova
client service director → maria orlova
project manager → valeria ivanova
stories department director → vasily kolesik
stories department producer → ekaterina scherbakova
AVITO
marketing communications director → timofei butyrin
brand director → arina girshovich
creative director → dmitry shiryaev
production department director → evgenia kartavtseva
chief brand manager → maria petrenko
brand manager → elvira weber
TYPEFACE
aeroport typeface → gayane bagdasaryan, vyacheslav kirilenko for Brownfox
designed by shuka ®
© all rights reserved
© all rights reserved