We wanted to represent "the essence" as a simple shape,
transforming through time and styles.
transforming through time and styles.
The essence is always there and is the backbone of design,
no matter how you transcribe it.
no matter how you transcribe it.
The essence goes through Bauhaus and modernism to end up in Vignelli's composition, representing the history and the thought process behind the modernist movement.
The animation loops, showing that his statement applies
at all times when watching this video.
at all times when watching this video.
