Calvert & Co was formed in response to an awareness that growing companies of all sizes, particularly SMEs, have a demand to acquire the skills and knowledge necessary to develop and grow while maintaining enjoyment and satisfaction for everyone involved, as well as reducing stress and retaining sanity for over-busy owner/operators!

 

Before this business could be taken to the market though it required a brand, a logo of it's own. A classic simple answer was the result. A font that was slightly serif in form, giving a sense of history and stability with a two tone green as the chosen colours. The color of nature, the green symbolises growth, harmony and freshness. It was used to provide a strong emotional correspondence with safety and the dark green also commonly associated with money.