Be Their Hope guerilla campaign, 2022:
(Art direction, Illustration, Photography, Print)
Be Their Hope is a years-long campaign design brief, researching and testing appeals and design elements to create print posters in a guerilla advertisement. The approach looked at seeing how hope appeals, with strong uses of green palettes, could modify audiences’ behaviours to prevent plastic pollution from entering the environment.
The three posters (above) present a turtle swimming toward a better, more sustainable future, with examples of the campaign printed in and around Swinburne university as a guerilla advertisement below.
