The Revlon Colorstay longwear nail enamel is targeted towards the DIY woman who want's fashionable color for 11 days. Using the insight that a color worn for that long should be a color for the personality, a microsite carries the message and lets woman figure out their exact color.
A color quiz helps identify the color each woman should wear, and lets them share it on Facebook, twitter, and pinterest.
After the quiz has the final results the microsite takes the user to a gallery where they can view the color or upload their own photos.