Print ads featured in magazines that men frequent direct interest to the $20,000 scholarship, to help raise awareness for the Bigelow Underground campaign.
Innovative magazine ads placed in magazines that men frequent allow them to try a sample of the product, and get hooked. Also, door hangers placed in college dorms direct users to download the app.
A tea dealer runs through multiple levels delivering tea to his tea head classmates. Finding the classmates on the map earns a coupon to buy more Bigelow Tea. They also can visit the Bigelow Underground microsite directly from the app.
