IOW 300.2 - Corporate identity (Redo)

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IOW 300.2 - Corporate identity

Project brief

You are required to conceptualise and create an engaging, visually appropriate corporate identity programme for a uniquely South African high-end product range. Your product brand's range should consist of three related variants and needs to be inspired by uniquely local ingredients, flavours, materials or cultural origins.

Deliverables

• 1 x Moodboard
• 1 x Vertical Narrative
• Process Work

Design Strategy

I went for an energy drink made from the boabab fruit and my target market being young adults. The boabab tree is known for its interesting unique shape and how it has provided for indegenous people. Due to this, its been given many names such as the “magic tree”, “chemist tree”, “symbol of the earth”, “monkey bread of Africa” . I want the corporate identity to revolve around how the tree has been seen as a spiritual provider. for the identity to center around treating the tree as a figure of unity for africans.

Our mission is to provide a healthy energy drink revolving around the motherlands native ingredient, the baobab fruit. We aim to distribute a drink that will fuel young adults up to their full potential through an original African flavor.

Moodboard