ILL 301.7 Animated Identity
Project Brief
In this project, we had to conceptualize and fully narrate our chosen brand identity in IOW 300.2 by creating a logomotion that depicts the luxuriousness of our brand and communicates the medium our brand's products are made of. This animation needs to demonstrate timing, pacing, rhythm, movement, transitions as ell as the essence of our brands so that audiences understand the brand identity through the 10-30 second short.
Project Deliverables
01 | Final Storyboard
02 | Work In Progress Renders
03 | Final Animation
Design Strategy
The music choice as well as the visuals were meant to create the atmosphere similar to that of a coffee shop. The colour palette was from the Corporate Identity project completed earlier in the year. The brand identity was centered around rejuvenating and replenishing physical and emotional health and the motivation behind this brand animation was to portray this message.
Conceptual Sketches
Visual elements
Final Storyboard
Final Render
Mockup of Logo Reveal
