Overlooking the Ligurian Riviera in Italy, a unique experience for fine dining experience connects the town of Ventimiglia to the sea that inspires its cuisine. The new restaurant’s creators sought a branding concept to match the restaurant’s dramatic nautical setting.

Evoking a ‘fortress,’ the restaurant was named La Rocca, and sounds like ‘the rock’ in English, both of which describe its perched location above the new port below. The restaurant’s logotype is custom lettering reviving the Art Deco typography of the Italian Riviera’s original golden era. A crafted symbol, used as an accent, represents the restaurant’s architecture and location above the coast. The logo, paired with a bespoke headline typeface and fresh riviera colors, matches the joie de vivre that only dining at
La Rocca provides.