I created this design as an exercise in creative branding. I chose to make a Starbucks poster, particularly for their Jonesboro, Georgia, community store. This store has a specific demographic, appeal, and aesthetic. I performed case study research prior to designing to ensure the final product would represent the store accurately.

This is the full size final poster rendering. It is designed to advertise Starbucks' fall beverages, while offering an opportunity for community enrichment. This design was curated to appeal to the demographic of Jonesboro citizens and their needs/desires.

Above you will see the completed case study and proposal for this project. It contains detailed research on Jonesboro, Starbucks, and the Community Stores. Look through the document to see all iterations of the design process and read about my thought behind the final rendering.