Lindsey is a brand and lifestyle photographer in the San Francisco Bay Area, focusing her work on the outdoors and the people and products that thrive in them. The brand was inspired by Lindsey’s ability to capture natural & artful moments, while not being afraid to get dirty and take risks in the process.

Alexandra worked directly with Lindsey to cultivate the tone and strategy, and used those learnings to design everything in the brand identity & guidelines. A key goal of the project was to develop a system flexible enough for Lindsey to work across many touch points from website to social, and easily implement it herself at handoff. Lindsey's work stretches over both brand and portrait photography, so the look and feel had to be not only own-able, but also flexible to work in both realms.

See full case study at: alexandra-creative.com