Mudita Jeju




Premium single-family stay,
Mudita Jeju.


Mudita Jeju is located in Susan-ri,
a quiet and beautiful village with low Susanbong Peak and an open reservoir. 
Grandfather's warehouse, which filled the host's childhood, was reborn as a space of Mudita,
which means "the joy of seeing and feeling the happiness of others." 

Mudita Jeju has a spacious living room with a bedroom, kitchen, tea ceremony space,
a jacuzzi, and consists of a single room separated from the living room. 

Thinking about the meaning of 'Mudita', the host added
two beds for two people in the main space and two beds in separate rooms
so that many people could stay together.








Pursue a Slow journey.

Social media which focuses on easy access and showing in everyday life, makes us easily tired,
and sometimes confused inside. It's time to think about the nature of the trip. We believe that
travel is not just a one-time consumption, but the time and experience of feeling everything
around - us slowly is valuable. (As if it's not a disposable item)

Define the brand message to deliver to customers beyond the fundamental, differentiated experience.
It contains the hope that you can stay comfortably in Mudita Jeju, feel the moment, and
maintain your own life rhythmWe call this the 'mudita flow'.

The moments and feeling that build up by 'mudita flow', it becomes power
even when you go back to your daily life.








The texture of time

1
Feel the texture of time in space.
The old material used in space is naturally dry wood,
and there is a beauty of time that cannot be imitated by new wood.

2
The walls were finished with natural materials and soil, the colors
and textures that were most similar to the original wall's appearance.

3
You can feel the touch of unfamiliar feet, the sound of water,
and the warm sensation of your body in the basalt jacuzzi.







Motif

Nature's properties contain a unique beauty that is not fixed, weathered in time.
In Wordmark, it draws a rigid and flexible form, and it aims for a small feeling of rhythm in the connection between serifs. The symbol focuses on Mudita's brand essence. Mudita's symbols are also used as graphics for the image and warmth of nature. Blank spaces with minimal expression, Colors of space, Brush-like strokes.

***
In addition, Jeju Island is the only mysterious island with the phenomenon of Karman Vortex. This is a very rare meteorological phenomenon worldwide, which means a recurrent pattern of vortices in which the fluid
around it is incompletely separated. This flow that we see on the map is as if it's spreading out of a little wave.
It helped a reference to the motif from.





 
 
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Space Operator : Jieun Park
Brand Director : Hanna Eom, Jihye Park
Brand Designer : Dohu Lee
Photographer : Byung-geun Lee(Stayfolio), Jong-hyun, Su-hwan
 
 
 
Mudita Jeju
Published:

Mudita Jeju

Premium single-family stay, Mudita Jeju. Mudita Jeju is located in Susan-ri, Aewol-eup, a quiet and beautiful village with low Susanbong Peak an Read More

Published: