Editorial Illustrations for Relay - VOL 1

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Heuristics and Hunches is a quiet place to probe, explore, and deeply understand some mind/industry-expanding beliefs and perspectives that different SaaS founders have come to attain.

Aiming for a “Won-and-Done” Category, Acquiring a Newsletter before Making the Product Public, and The Merits of Being Async-First with Loops’ Co-Founder, Chris Frantz

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How they’re aiming to win big in the email space

Validating and Selling a Technically-Difficult Idea, Serving 2 Personas, Fundraising in a Tough SaaS Setting, and Working In-Person with Merge’s Co-Founder, Shensi Ding

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Solving for two different personas at once

Evolving the Many-Sided Levers of Positioning and Expansion with Slite’s Co-Founder, Christophe Pasquier

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Figuring positioning (and product) and their intertwined ways

Why You Shouldn’t Build for an Obviously Large Market, and Other Notes on Creating a “Default Possible” Startup with Pulley’s Co-Founder, Yin Wu

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Why (and how) to build for a “non-obviously large” market

The Why Behind 78 Pre-Product User Interviews, The Difference Between Pitching and Research, and Why MVPs Don’t Work Anymore with Cord’s Co-Founder, Nimrod Priell

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How user research (and not pitching) made them hone Cord’s proposition

“How Moving Away from Per-User Pricing Helped us 4X our Growth, Why We Were Moving Back, and Why We Won’t (For Now)” with Tability’s Co-Founder, Sten Pittet

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How even that packaged approach wasn’t perfect and the many iterations that followed

Iterating Minimum Viable Funnels, Evolving Freemium for Reach and Focus, and Other Growth Lessons with Sendspark’s Co-Founder, Bethany Stachenfeld

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The framework, team, and stack that Sendspark deploys to ship a growth bet every single day

Bringing Early Adopters on to the Cap Table, Being COOs of Potential Users, and Other Community-First Ways of Building with Passionfroot’s Co-Founder, Jennifer Phan

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How the community has helped shape the product, the GTM motion, and their cap table

Editorial Illustrations for Relay - VOL 1

Published: December 21st 2022

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Editorial Illustrations for Relay - VOL 1

Published: December 21st 2022

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