品牌故事： 源于中国传统神话故事“嫦娥奔月”，我们提取故事中在月球兔子为原型，命名为苏晓桃。并以桃花酥作为主要的产品，寓意美好的祝福。

Brand story: Originated from the traditional Chines mythological story "Chang'e Runs to the Moon", we took the rabbit who on the moon as the prototype and named it Su Xiaotao. We also use peach blossom pastry as the main product, which means good blessing.

视觉策略： 我们将苏晓桃拟成兔子ip，不仅有利于记忆，提升辨识度，还能通过故事增强产品桃花酥和爱情和品牌本身的联系，为后续ip延展及联名提供基础。

Visual Strategy: We proposed Su Xiaotao as a rabbit ip, which not only facilitates memory and enhances recognition, but also enhances the connection between the product peach cake and love and the brand itself through the story, providing a basis for subsequent ip extension and co-branding.

视觉策略： 我们提取月亮，鹊桥，桃花等与故事相关联的元素，变成图形。再由其中2-3个图形进行组合形成更多的组合，为设计提供更多延展的可能。

Visual Strategy: We extracted the moon, magpie bridge, peach blossom and other elements associated with the story and turned them into graphics. Then we combine 2-3 of these graphics to form more combinations, providing more extension possibilities for the design.