Project-Advertising Campaign
A fictional name and theme for a restaurant
A 1 colour and a 2-3 colour logo. (Pantone colours to be specified).
2) A double-sided business card
3) A menu, listing the offerings with a brief description of ingredients, etc
4) Restaurant signage
5) A user friendly website
With the pandemic having a vague light at the end of the tunnel, restaurants are struggling to find and exciting new offerings, with focus on staying open and protocols, etc (2021)
Because people have gotten used to staying at home the feeling of going doesn't feel the same. The concept of Game burger is to make the customers feel at home; Comfort, warmth, with the exception of dining safely. The feeling will come from offering Southern foods with the help of the idea of a board game restaurant and antique interior but with a modern twist. The audience targets families and millennials/ gen z. Using a fun idea for the business card as a burger it helps to sell the idea of the type of food that Game Burger offers.
