I was brought onto the Bath & Body Works brand in 2017 to build a design team uniquely trained for social media and display advertising. During that time we harnessed 14 creative animation techniques that make for a thumb-stopping social media ad. 

These are short-form videos with a wink—the hint of something clever or magical, and the animation always adds value to the production collection story being told.
This is a selection of the ads we created between 2017–2022 running on @bathandbodyworks social properties.