The Goal | To showcase OXO's versatility with inspirational Winter recipes.

Encourage increased consumption by educating consumers on other ways they can cook with OXO Stock cubes.

Ensure OXO remains front of mind and relevant during winter period and recruit new, younger consumers in key winter months. The time has come to rethink the humble OXO stock cube.

The ‘Think outside the cube’ campaign encourages customers to cook adventurously. To explore and expand their tastebuds. To push flavour boundaries. To discover the potential of the modern-day OXO stock cube. And we did I did this via creating incredibly interesting dishes and creating engaging visual assets to catch consumers attention.