《不辨的日常》是pidan首本品牌刊物，邀请了32位创作者，包括艺术家、摄影师、写作者等，从个体的重复中截取片段，记录一个和小动物有关的日常。32位创作者的作品通过样机应用在32件日常物品上，这种在设计领域展示方案时常用的媒介，正在网络和现实世界被无限应用，真实落地项目的拍摄和样机贴图经常难以分辨。
Indistinguishable Moments is pidan’s first brand publication. pidan invited 32 creators, including artists, photographers, writers, etc., cut out clips from individuals’ repetitions, and recorded moments related to small animals. The works of the 32 creators are applied to 32 daily things through mock-ups. The media commonly used in the design field to display schemes is being used indefinitely both in the virtual and real worlds.
顶面盒子的样机被印在了真实盒子的顶面，序言以单独的一张纸出现，而这张纸同样是虚拟样机的一部分。设计在努力建立虚构与想象的同时，又刻意露出了马脚：重复角度、光线、大小的物体上仅有图案发生了变化，试图暗示观看者，这一切和真实的出入。
The mock-ups of the top boxes are printed on the tops of the real boxes. The preface appears in the form of an individual piece of paper, which is also a part of the virtual mock-ups. While trying to establish the made-up and imagined, the design also deliberately exposes the tricks with only the patterns changed on same-sized objects from repeated angles under same light, trying to hint the difference between those and the reality to the viewers.
借由pidan首本品牌刊物上线，我们联合上海的44家宠物友好店铺，将刊物陈列并推出宠物友好地图，供大家免费阅读刊物及领取地图。你将在这些宠物友好的店铺中偶遇pidan。希望借此与大家共同串联起和小动物有关的友好街区，让善意的氛围在城市中间流动起来，带你去往下一个目的地。
With the launch of pidan's first brand publication, we have cooperated with 44 pet-friendly stores in Shanghai to display the publication and launch a pet-friendly map. The publication and map are offered for free. You will come across pidan in these pet-friendly stores. We hope it can string together small animal-related friendly neighborhoods, with the atmosphere of goodwill flowing in the city, and take you to your next destination.
