Trade-Show's are an important part of many business's. They promote engagement among companies and clients, as well as offer opportunities to expand your reach. Kanebridge Corporation frequently attends these shows in order to advance their knowledge base and gain new insights into the fastener business.
This artwork was created for a show in Vegas 2013. During this time, Kanebridge planned to use this event as a springboard to reveal the launch of their new mobile application. The goal here was to create the artwork for the booth first, then match all further artwork to their appropriate sizes.
The booth art stands tall at 35.25" x 89.25". This was placed to the side of the existing booth and was the focal point of the event. The mobile application supports all devices, is free of charge and allows customers to easly browse and purchase all products while on the go. The design was a simple interpretation of the Kanebridge homepage onto the screens of the most common devices. The bright colors, ray bursts and recognition of the Kanebridge website help the art catch to your attention. Customers familiar with the company will know instantly what they are looking at.
This design was then transferred to an 8.5" x 11" flyer that was handed out to all attendee's of the show upon arrival. The flyer includes the same information, as well as the Kanebridge booth number. Attendee's are meant to find the booth and give a test run of the application on their own personal device.
Finally, the design was also re-imagined as a web banner - displayed on the Kanebridge homepage prior to the official show. This banner then directed customers to a landing page detailing the use and access of the application and where/when to find the Kanebridge booth.
