BRIEF
Promote Lysol's range of disinfectants for young families in the region.
CHALLENGE
In a post-pandemic world, one of the first casualties of retail shopping will likely be the disinfectant, owing to the post-pandemic fatigue.
INSIGHT
While the pandemic fatigue is real, the instinct of protecting what's yours is timeless. Beyond the simple functional line of protection from germs, disinfectants can also be about protecting everything dear to you, that can be threatened by sickness in any which way
CAMPAIGN THOUGHT
HAPPINESS IS WORTH PROTECTING
MANIFESTO
More than just a shelter, your home is your space to discover togetherness, revel in the joy of beautiful milestones, and create timeless memories. These moments deserve protection from the unseen, so you have the freedom to explore what it means to be happy.
Because Happiness Is Worth Protecting.
Sample Social Media Post
Activation Ideas
