Objective: 

Create an advertising campaign to promote Bath and Body Works lotion.

 

Insight:

A powerful scent can trigger a memory or even transport us to a different place.

 

Tactic:

Print Ad

In store posters

Social Media Campaign

 

Social Media Campaign: Promoted tweets encourage fans to share their favourite scents/ or experiences they've had with B&BW for a chance to win a custom session with Scentologists to create their own scent.