Chris Paul, Carmelo Anthony, and Blake Griffin traveled to China to share a few of their basketball life lessons as well as some practical skills on the court. The Jordan Brand Flight Tour included stops in Taipei, Guangzhou, Shenyang, and Beijing. 

We had the pleasure of creating a visual language for the event representing the theme of flying. Abstract objects–inspired by birds–were designed uniquely based on the dynamics of each athlete’s playing style and reflected the patterns and materials of the footwear.