Brief - Create a Mini Advertisement Campaign to Promote Nehru Science Centre
Over a week of Primary research and several visits to Nehru Science Centre it was discovered that NSC has lots to explore divided amongst several permanent exhibits housed on their grounds along some interesting workshops to accompany it from time to time.
After selecting specifically the Space and Aviation Exhibit for the Campaign, I created 2 Communication Design Media in the form of ambient posters that could be put up around the city to stir interest amongst city dwellers.
The Theme for the campaign is based around space and Aviation facts so as to to inform the audience and educate them in a fun interactive way, very much like the ethos of Nehru Science Centre.
*Logo has been redesigned
Poster 1 - In a row of yellow Lamp posts , one streetlight would have a white bulb instead of yellow and at the base of this Lamp Post would be a Pole kiosk with this Poster.
The idea behind this being, Space or Aviation, either as a concept requires that one looks up at the sky and to notice this Media one would also initially be looking up.
Poster 2 - This Poster would be Put near Street Signal Timers, thus people at signals waiting for the green signal and people waiting to cross the street would come across it tying in with the fact about countdowns on the poster.
Flyer for a Model Rocket making workshop. When the page is flipped and folded along guide lines the flyer folds into a Paper plane.
4 Fold Brochure - Map designed on the front and Information regarding all the exhibits on the back. To be provided to all visitors along with the entry ticket.
Diary Insert Concept - There would be 12 inserts, one for each month of the year.
The insert includes facts ranging from the Hindu Calendar month names, distance of respective planet from the sun, their gaseous makeup and more.
