THIS IS AN ACADEMIC PROJECT
FMCG AD CAMPAIGN
Client: Piramal
Product: i-pill emergency contraceptive pill
Concept: Misleading Facts on Pregnancy. The whole campaign talks about how we all follow some unsolicited facts from internet or people around us. So the campaign is about how we should stop believing these misleading facts on pregnancy and use i-pill emergency contraceptive pill as a plan B before it is too late.
Proposition: i-pill is an emergency contraceptive pill which has your back and acts as a plan B.
Target Audience: Teenagers and Young Adults
POSTERS
BILLBOARDS
PRESS ADS
SOCIAL MEDIA POSTS
PACKAGE DESIGN
LEAFLET DESIGN
ANIMATED VIDEO
