Laneige Perfect Renew
![Image may contain: screenshot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b42ea6161450253.63c5a255c375f.jpg)
Luxury redefined.
We collaborated with the Laneige Design Team to establish a new product design language for Perfect Renew . Through close collaboration with product development team, we embarked on a journey of innovation, pushing the boundaries of what was previously thought possible.The result of this collaboration is a new level of sophistication and elegance, setting the standard for the industry.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a060dc161450253.63c9911d709cb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71269e161450253.63d5829845831.jpg)
The Perfect Renew collection was reimagined to visualize the physical composition of its highly-effective formula. With a twist, the component pops open to reveal three transparent chambers, each holding concentrated serums targeted for anti-aging, skin elasticity and radiance.
Luxury is even more discreet with the hidden pump, integrated in the innovative mechanism and structure.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aaf79d161450253.63d58b5e45c12.jpg)
Sketches Showcasing Concepts through Thumbnails: The Driving Force Behind Innovation
The finest precision details are achieved when the precise structure and materials are defined and functional aesthetic elements are added.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c68c3161450253.63c9911d71665.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/971c87161450253.63d73524b1cc0.jpg)
Improving the level of sophistication in product graphics and completing the details through the repeated precise work of circular hairline at 0.05 millimeters
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d80044161450253.63e02d8c78215.jpg)
Minimal, elegant design with magical elements for function
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65284b161450253.63e0300617347.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d4988161450253.63df5e91aec5a.jpg)
Design credits - laneige & cloudandco design team
Creative Director + Designer – Yeongkyu YOO
Designer – Soomi Oh, Sebin Oh