![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7e684161488643.63c7915016099.jpg)
[ABOUT]
Alvo Technology
Alvo is an IT services, consulting, and business solutions company that has helped clients achieve enterprise transformation by using innovation and emerging technologies.
They build high-performance solutions leveraging our practice-specific delivery methodologies that utilize our globally distributed development teams. Their people combine the spirit of engineering excellence with a strong commitment to delivering a delightful end-to-end customer experience.
Alvo approached Zeal Studio to help them develop a solid visual identity that communicates their vision in the IT Industry.
Scope ─ Logo Design, Brand Identity, Art Direction
Date ─ January 2023
Designer ─ Mubeen Qassim | Zeal Studio
Studio ─ Zeal Studio
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f41c7161488643.63ca90603d535.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c2f6c5161488643.63cbe2b26a1e9.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/997027161488643.63cce5fb2aac5.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a72ec161488643.63cce5fb2b907.jpg)
Color Palette:
Alvo stands out with its bold and modern color palette, featuring deep purple, bright lilac, and orchid blue. The combination of these three colors creates a dynamic and visually interesting color palette that sets Alvo apart from its competitors. The company's use of these colors in its branding and visual communications, creates a sense of elegance, innovation, and balance.
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14122a161488643.63cd366211735.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cbc8a161488643.63cd6260945e7.jpg)
Typography:
We chose to use Neue Montreal as a primary typography for Alvo's visual identity. It conveys a sense of professionalism, reliability and timelessness, while being easy to read and versatile, it also helps to create a cohesive and consistent look across all the company's communications
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aeb7b0161488643.63d0e8605af31.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/210c21161488643.63d22e094e951.jpg)
Approach:
We identified that Alvo has a personality that creates and transforms new experiences. Its essence is to offer new ways of seeing a product and to deliver delightful experiences for its clients. The approach was to create a brand visual system that focuses on the dynamism of the company to modernity and innovation.
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5ab16161488643.63ca8f846bebc.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/526ee4161488643.63c8ee6f354af.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/838ead161488643.63d22e094ca60.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47b2f8161488643.63c7a372c9c3b.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/215167161488643.63d22e094bc69.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e5c58161488643.63d22e094d983.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69ea8c161488643.63c6663fd5a55.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b6679161488643.63cd626095ffe.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/985526161488643.63d0e2023c053.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/376889161488643.63d0e2023d65e.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/25ea4c161488643.63cd626095263.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e2189161488643.63cbe2b26ae08.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e94e5161488643.63c79a538f3f6.jpg)
![brand identity business Consulting corporate logomark modern purple tech Technology wordmark](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac03f3161488643.63d22e094f904.jpg)
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