Project Brief: PnbMetlife Agent Incentive Campaign - Teasers & Posters
Client: PnbMetlife
Project Goal:
Develop a series of teaser ads and posters for a short campaign to motivate life insurance agents to achieve their sales targets and win an exciting trip to Australia.
Develop a series of teaser ads and posters for a short campaign to motivate life insurance agents to achieve their sales targets and win an exciting trip to Australia.
Target Audience
Existing PnbMetlife life insurance agents.
Challenge:
Since there are no established brand guidelines, the creative direction needs to be developed while maintaining a premium and sophisticated aesthetic. Minimize Text, the visuals should be the primary focus, keeping text concise and impactful.
Deliverables:
Teaser Ads (2-3 options): Eye-catching visuals with minimal text that pique the agents' interest and create anticipation for the campaign reveal.
Campaign Poster: A visually compelling poster that clearly communicates the campaign goal (achieving sales target) and the reward (trip to Australia).
Teasers
Posters
