The goal of the Gates Carbon Belt Ad Campaign was to emphasize how sturdy and durable the carbon belt is. As the only belt of its class, it can withstand more off-roading activity than the standard every day belt which allows riders of ATVs, UTVs and other off-roading vehicles to go farther. The challenge was to make a clean corporate brand rugged and rebellious. Through print ads, web banners and tradeshow brochures, we honored the existing brand while shining light on the abilities of their new carbon belt technology. I designed this campaign as a designer for PILGRIM advertising agency for Gates Rubber Company. I do not own the rights to this artwork.
Magazine advertisement
Four frames of the web banner
E-mail blast artwork
The cover of the tradeshow brochure.
