Design for upliftment_ Indian Craft
Aims to bring social change by uplifting craftsmen/women in the region.
Molela Terracotta craft is known for its three-dimensionality and vivid expressions.
Artisans face challenges like seasonal demand and redundant designs.
Proposed solutions include advocating for favourable policies and securing community land for clay extraction.
Exploring new product lines to cater to current market demand.
Introducing new tools and techniques to enhance craft's versatility.
Project seeks to empower artisans economically and socially.
Emphasises the craft's significance in uniting local communities and preserving traditional knowledge.
Overall goal is to bring about positive social change and ensure the prosperity of the craft.
