The &Pictures design language further helped us create 4 unique slots for the brand. We played with the key design elements of light and the power on button to charge up the world of cinema in an expansive 3D space. Our bold extruded 3D typography coupled with minimal-style 3D elements helped distinguish each slot and create playful and memorable visuals.

The use of the Power On Button as a narrative device helped us create ‘On Nahi, Full On’ moments. The channel idents were inspired by the 4 pillars of the brand - 

• Full on Masti 

• Full on Thrills 

• Full on Punch 

• Full on Feels

We used the newly established broadcast design language to create static banners, posters, merchandise, social media templates, outdoor ads and many more forms of off-air & digital branding elements. This approach provided a turnkey 360 design solution and brought the &Pictures universe to life.