We partnered with Zynga to help launch the company’s newest mobile social game, Zombie Swipeout.

Zombie look-alikes invaded the streets of New York City and San Francisco, hosting a three-hour zombie blood drive and handing out iced Blood Pops. We also had our zombies hand deliver personalized Zombie Blood Drive coolers to Zynga’s select influential group of media.

 

The results were astounding – total media impressions topped 210 million, marking one of the largest single-day moments for a game.