Dynamite rebranded one of the world's leading automotive components manufacturers - Mansons. The logo grid was revised to maximise legibility across physical & digital touchpoints. Custom 3D Imagery was used to reinvigorate Mansons’ visual landscape and reposition the brand communication. In addition, the bold geometric industry typeface in the logotype as well as a combination of serif & san serif type helped modernize & digitize the brand’s communication. The new design therefore brought the entire Mansons’ brandscape to life - from logos, to merchandise, from product packaging to exhibit stand designs & internal communications, the refreshed Mansons’ brand helped tell Manson’s story and what lies ahead for it in the future.
WE ARE MANSONS - COMMUNICATION FILMS
The brand was positioned as a future-facing brand with a rich legacy of expertise & experience providing complete automotive solutions.
BRAND EXTENSIONS
PRODUCT PACKAGING & MERCHANDISE
MAKING OF MANSONS' TRUCK
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