SWICA
L'ASSURANCE D'ÊTRE VOUS-MÊME
360 campaign
SWICA, the country's 5th largest insurance company, is historically very well established in the German-speaking part of Switzerland. But Switzerland is a complex country, with many cultural differences, regions, languages and lifestyles. In a market already monopolized by major players who have been established for many years, how can we increase the awareness of this brand, which is not well known in French-speaking Switzerland?
We first needed to communicate a strong and inspiring message with a new idea:
L'assurance d'être vous-même
A strong idea that allows the brand, through an adapted communication, to respond to the expectations of the French-speaking population. All this was made possible thanks to the agency's studies and insights, which highlighted Latin hedonism and the values dear to our region: spontaneity, being oneself in all circumstances. A strong and inspiring tone to get referred to.
From TV commercials, DOOH, OOH, Social contents, Banners, website, mailings and emailings, the campaign was a massive launch. The B2B component was also addressed using a variation of the B2C campaign.
