The proposed design concept for the brand utilizes a leather hide-like shape to establish a connection with
," which translates to "leather" in Spanish.
The inclusion of arrows serves to highlight the company's use of wild leather and imbues the design with a vintage aesthetic. The brand and sub-brand names have also been suggested as part of the overall design concept.
the brand name "Cueros
Leather Mock-up design
The proposed sub-brand, "Executive," is designed to represent the category of formal footwear for men within the larger brand of Cueros. This sub-brand concept utilizes design elements that evoke a sense of sophistication and professionalism, effectively positioning the line of formal footwear as a premium offering within the Cueros brand.
The proposed sub-brand, "Comodo," is a carefully crafted concept that utilizes the name itself to communicate the core attributes of comfort and toughness. The sub-brand is designed to represent the category of casual footwear for men within the larger brand of Cueros. The design elements, such as typography, color, and imagery, convey the message of comfort and toughness. The concept effectively communicates the balance of comfort and durability in the casual footwear offered by the Comodo sub-brand within the Cueros brand.
The sub-brand "Climbers" represents the category of hiking and industrial safety shoes within the Cueros brand. The design elements convey the message of adventure, durability, safety and reliability. The concept effectively communicates the balance of comfort and durability in the footwear catering to the specific needs of outdoor enthusiasts and industrial workers.
The sub-brand "Riders" represents safety clothing for riders and outdoor enthusiasts, emphasizing on safety features. The design elements convey durability, safety and reliability. The concept effectively communicates the balance of fashion and function with a strong emphasis on safety features.
The proposed sub-brand "Senora" is designed to represent the category of women's leather jackets within the larger brand of Cueros. This sub-brand concept utilizes design elements that evoke a sense of elegance and femininity, effectively positioning the line of clothing as a premium offering for women. The design elements used in this sub-brand such as typography, color and imagery are intended to convey the message of femininity, elegance and style in the clothing offered by the Senora sub-brand within the Cueros brand. The design concept effectively communicates the balance of fashion and function with a strong emphasis on style and elegance in the clothing offered by the Senora sub-brand catering to the specific needs of women.
