Initial sketch- Following the brief from the client, we both agreed with a geometric design without following similarities to the Wolverhampton Wanderers logo.

I decided on black and white for the colour of the logo to portray a formal, clean and luxury feel to the brand. As this is a barber shop re brand, my client wanted to move away from the usual customer base and make it more of a modern luxury and professional barber shop setting, while still keeping a vintage barber shop feel to it too.

Following the creation of the initial logo, I was then able to further develop his branding. I achieved this by designing a simple circle abbreviated logo for the T-shirts, with the original wolf logo placed on the back. This was revised one last time with the client before I was able to send over to a local printers to bring my idea and design to life. I finished the branding process by creating a circular STEEL WOLF BARBER CLUB sticker.