E S P R E S S O A M E R I C A N O P A C K A G I N G
The most beloved coffee brand in Honduras was looking to give its packaging line a complete makeover. The challenge was to keep reflecting the tradition and the expression of the original packaging that customers loved while giving a more modern yet warm look . The different packaging families represent different audiences: House blend - tradition across the years; Barista Blend - for the expert coffee makers at stores and at home; Region Blend - coffee that represents the different coffee zones in Honduras; and Graniccino - a fun coffee beverage on the go.
My role in this project: Creative Direction and Design Management
Graphic Designer: Roberto Leitón
