ART DIRECTION
"DITCH THE SIDE HUSTLE"
Client: Bellco Credit Union Product: Boost Checking Account Target Audience: Millennials
This is a product campaign that I helped develop during my time as a graphic design intern with Bellco Credit Union's corporate office. The target audience for the campaign was millennials. Our research showed that many millennials are taking on "side hustles" such as dog walking, ride share driving, package delivery and more to earn extra cash.
The idea behind our campaign was simple — with high interest rates provided by the Boost Checking account, millennials could "ditch the side hustle" in favor of this new, easy form of income. We developed ideas to visually juxtapose this simplicity with the burden that can come with unsavory side hustles such as dog walking, ride share driving or sign spinning.
These are the final pieces after months of research and development, sketching and compositing and shooting and designing. It was very rewarding to be an integral member of the creative team throughout this whole process, and being able to see the seeds I planted at the beginning of the campaign come to fruition.
