We usually send gifts only on big days. Sometimes we may forget that everyday is something we need to celebrate, that's why everyday we can always share gifts through food, pocket money, transport, and many more.
This is a campaign to celebrate every moment and to invite people to send their gift with special meaning that can fit to any condition.
To create an interesting way for GrabGifts to be given on any occasion, we developed "GrabGifts Stickers" so people can send greeting cards in a more interesting way. You can find these fun stickers by opening your Grab app, clicking GrabGifts, and voila! Pick the stickers that fit your expression and occasion!
We also collaborate with A&W to create a massive awareness and boost sales through our physical voucher.
As a closure, in our UI app, we also created an entrance copy so people would be more interested in sharing their Gifts at any kind of moment.
Agency: M&C Saatchi Indonesia
Client: Grab Indonesia
Client: Grab Indonesia
Chief Creative Officer: Dami Sidharta
Creative Group Head: Yusuf Syafriansyah
Creative Group Head: Yusuf Syafriansyah
Art Director: Farven Hadinata & Ario Rosady
Copywriter: Galih Perdana
Graphic Designer: Vincentius Chrishandy & Naufal Akram
Graphic Designer: Vincentius Chrishandy & Naufal Akram
