Unsung tales

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This project is a collaborative concept shoot, merging the themes of soft masculinity and the Indian aesthetic. We wanted to try our hands at something experimental and not vastly explored.

Something that Indians have great value for are the sarees that they treasure. Every time that treasure was draped, they created new memories and these very same tales of love were passed down from one generation to the next. The six yards of tradition draped around them remind them of the legacy they were ordained to carry forward and the trust they’ve earned to do so... So let us step away from the conventional perceptions and celebrate this treasure of tradition with everyone.