Synecalm Anti-cough Syrup branding
Naming, logo and packaging for Synecalm anti-cough syrups by Syndesmos S.A.. The new syrup series ideal for soothing the throat, with honey, plant extracts and vitamins C&D. The logo was designed combining the shield and the letter “S” on its symbol.
For the packaging design we used pharmaceutical references with honey as the main element. The individual ingredients were arranged around it in symmetry. For colors and backgrounds we used sky blue referring to the clean breathing and also the warm colors of honey or the irritated throat that the Synecalm syrups relieve.
For the photo shoot, small dioramas were made with sniffling and coughing adults and kids but also beekeepers collecting the honey for the syrup. Photography: Fanis Mourtos. Concept, scale modelling, processing: SUPERFY.
