Background
This is a facelift project focusing on applying our acquired knowledge and skills, such as design process, brand narrative, creative storytelling and visual hierarchy towards tangible design outcomes that address the subject of sustainability.
Brief
We are to revitalize or revamp an ordinary brand of our interest, giving it a facelift and amplifying its values. Conventional and unconventional approaches are used to enhance the brand’s sustainable values. New visual experiences are explored to see how it can entice our proposed Target audience.
About
Mogu Mogu is produced in Thailand in 2001 which comes in a variety of delicious flavors of fruit juice containing cubes of chewy Nata De Coco which is made from young coconut. It is both a snack and drink in one!
Insights
Mogu Mogu does not have much advertisements in Singapore. They do have YouTube advertisements but only available in Manila. They also stopped updating their Facebook in 2019.
Problem Statement
Mogu Mogu is becoming less popular due to the lack of visibility. How might we bring back Mogu Mogu’s presence in Singapore?
Objective
The objective is to bring back Mogu Mogu into the market so as to remind the audience, the goodness of Mogu Mogu.
Target Audience
Youths ranging from ages 18-25 and from the survey conducted, it is most of their childhood drink.
Design Approach
My design approach is using a play of typography as well as having Nata de coco and the fruits as best friends, having interactions to show the fun. The Designer that I am inspired from is Timba Smits. He is a curious, multi-disciplinary graphic artist and life-long member of Daydream club and his works are characterized as nostalgic and childhood memories
