Merch design for Lipetsk City
I won the competition to develop a merch design for the city of Lipetsk. In about two weeks I created the entire concept of the project - idea, corporate texts, 4 full-fledged illustrations with several variations, visualizations on clothes, layouts for printing in a printing house.
The customer of this project is the administration of the city of Lipetsk, and the main sponsor is NLMK (the largest metallurgical plant in Europe).
Project Palette:
- Green and yellow - the colors of the coat of arms of Lipetsk City,
- Red - red-hot steel (NLMK is a city-forming enterprise and the main sponsor),
- Blue - mineral waters (Lipetsk - resort city),
- Strawberry Cream and Meadow Violet - Color Trend Report Pantone 2022/2023 (auxiliary).
Lipetsk has its own "Northern Lights" - in the city district closest to NLMK at night the sky is painted in shades of red and pink - this is the light reflected in the sky from red-hot metallurgical furnaces. And it's very beautiful.
"A man with a towel" - this is how the locals call the monument erected in the center of the city of Lipetsk.
If there is a "man with a towel" in the city, then I should have made a "towel without a man." :D
...and this is a joke map of the city)
