Pramin Phatiphong's profile

IRONCLAD - Creative Art Direction

IRONCLAD HAVOC is a Creative Art Direction vertical slice exploration and presentation for a AAA game, with the emphasis on character (a “tank”) in a Diesel Punk world.

With AI, I’m able to present worlds, characters, and environment in a more complete and efficient way that integrates storytelling via images, fonts, color, texture, UI, etc…) to clients and teams.  Implementing AI into this project workflow I allows me to reflect a better story, pitch, or mood board conveying a unified tone, mood, and feel efficiently.   In contrast to the NON-AI way, consisting time consuming process of gathering references and photo-bashing.

These images in this deck will always remain what it is--a mood board at the heart and will require further design polish in the execution, which will always require the human craft, judgement, and taste.   To me, AI remains a powerful photo-bashing tool that should only serve its creator—Artists and Designers.
IRONCLAD - Creative Art Direction
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IRONCLAD - Creative Art Direction

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