Brief: Promote Heston Blumenthal’s ultimate Tea maker to a nation that had forgotten how to make a good brew. Tea should be a crafted as a great coffee.
Idea: We stuck Heston Blumenthal into a tea vending machine to surprise Westfield shoppers with the perfect tea experience. Sage and Heston together – the perfect cuppa.
Results: Sales increased by 140% and the nation looked at tea in a completely fresh way.
