This was a sesitive brief in my 2nd year of college, which required to be informative yet not patranising and insensitive. The brief required a campainge to boradcast male self check cancer awareness.

 

The project would appear on a bus stop advertisment in the form of an infographic, posters and guerilla advertising techniques, which passerengers/padestrians could view while waiting or simply passing by. It supplies a comical slant on the macho manly ego and does not scar them into submission. 

 

Examples of which are shown below.