Having a client that deals with pests can be a challenge. Orkin's potential target audience needs to be focused on women, 18-34, who are new homeowners or renting property. The age range includes people who live in lower rent properties with possible bug infestation, and women are less likely to deal with the bugs themselves.
 
The target audience is drawn to the design of the vibrant colors and cupcake-like bugs. The colors and patterns make it appealing for the target audience to display, while presenting information about Orkin. Each month focuses on a bug that is common during that season. The consumer sees informative facts about pest control and Orkin's contact information.
 
A bug magnet is also available to place on the refrigerator with Orkin's phone number for easy access to the company's hot line.