![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/de95be164475973.63f752c785223.jpg)
![2 hambúrgueres suculentos à frente de 3 embalagens kraft com arte em preto com detalhes amarelos.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bab39f164475973.63fd20a4b530b.jpg)
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Joe Hamburgueria
Design de Embalagem (Packaging Design)
2021-2023
A Joe Hamburgueria é premiada como a melhor hamburgueria de Gravataí-RS. Quando desenvolvemos o projeto gráfico das embalagens, buscamos criar diferenciação para essa hamburgueria premium que entrega excelência e alto padrão de qualidade através da exploração de texturas gráficas inspiradas na diversidade de sabores e texturas dos próprios produtos.
Joe Hamburgueria is awarded as the best burger joint in Gravataí-RS. When we developed the graphic design of the packaging, we aimed to create differentiation for this premium burger joint that delivers excellence and a high standard of quality through the exploration of graphic textures inspired by the diversity of flavors and textures of its own products.
![GIF mostrando fotos de hambúrgueres ampliadas ao lado das texturas gráficas criadas.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d53ae1164475973.63fe3a3285f12.gif)
A linguagem visual surgiu com o projeto de embalagem desenvolvido entre 2020 e 2021 em uma collab minha (Rodrigo Kaminski) com o Estúdio Vertá. Nos anos seguintes, segui desenvolvendo novos materiais para a Joe (layout de cardápios, outdoors e promocionais) e refinamos o visual das embalagens, agregando novos elementos. Estão publicadas aqui as diferentes versões das embalagens e outros materiais criados até 2023.
The visual language emerged with the packaging project developed between 2020 and 2021 in a collaboration between me (Rodrigo Kaminski) and Estúdio Vertá. In the following years, I continued to develop new materials for Joe (menu layouts, billboards, and promotional items) and refined the look of the packaging, adding new elements. Different versions of the packaging and other materials created until 2023 are published here.
![2 caixas em papel kraft de diferentes tamanhos à frente de saco kraft em fundo escuro.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5604ea164475973.63fd20a4b2c55.jpg)
![GIF: caixa de hambúrguer em papel kraft com arte em preto e detalhes amarelos em diversas posições.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e207e164475973.63f8acc54bc58.gif)
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![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e98f5164475973.63fd20a4b3ef5.jpg)
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![2 linhas de elementos visuais tipográficos (selos, composições, etc) em movimento.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a318c164475973.63f8acc5495f6.gif)
![GIF alternando 2 fotos em diferentes perspectivas de um outdoor promocional de hambúrguer.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b39fd164475973.63f8acc5474aa.gif)
![Diversos burger embalados com papel antigordura personalizado lado a lado.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ffa7c6164475973.63f8acc545073.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fabcf164475973.63f8acc3409b5.jpg)
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![GIF alterando texturas gráficas sobre fundo impresso em papel kraft. Ao centro, logo da JOE.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b94a5164475973.63f8b2d15b57b.gif)
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![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e2e04164475973.63fe3a3286fe5.jpg)
![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d1863164475973.63fdea165d64e.gif)
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![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d066e164475973.63fc988aad5dd.png)
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![box design burger delivery embalagem hamburguer hamburgueria kraft paper Packaging packaging design крафт](https://mir-s3-cdn-cf.behance.net/project_modules/1400/832448164475973.63fe302f5fe54.jpg)
KAMINSKI © 2023
Conceito (2021): Estúdio Vertá e Rodrigo Kaminski
Novas Aplicações (2022-23): Rodrigo Kaminski
Fotografia da Embalagem: Lucas Tafernaberri