Rachel Harrington's profile

Guerrilla Campaign for ready.gov

Client- ready.gov
Service- ready.gov is a federal resource  for families to gain more information on disaster readiness.
Objective- The average American family is not well prepared for a natural disaster.  Ready.gov strives to increase readiness in communiteis by providing the resources necessary.  Our Guerrilla strategy was to subject household chairs to the conditions of three different natural disaster situations: fire, flood and tornado. After subjecting the objects to the conditions, we then displayed them prominently in teh public eye. By doing so, we shed light on the fact tat disaster can happen without warning.
Location- Bozeman, MT; The Country Bookshelf, Wild Joe's Coffee Shop and a tree on the MSU campus.
 
 
Guerrilla Campaign for ready.gov
Published:

Guerrilla Campaign for ready.gov

ready.gov guerrilla campaign

Published:

Creative Fields