Iris Govers's profile

The Forest Curse

The Forest Curse
Client: Streeknetwerk LandStad de Baronie
Assignment: "How can we make the value of "recreational infrastructure" more visible to governments, entrepreneurs, education, other social organizations and citizens, so that the various parties are more likely to want to contribute to these facilities?"
Criteria: 
- Include local businesses, target audience, government and citizens
- Budget of €10.000 
- Change their mindset & raise awareness
Rewritten question: "How can we change the minsdet of people so that they will see the value of "recreational infrastructure" in such a way that the various parties are more likely to want to contribute to these facilities?"
Our concept included:
- An interactive app 
- Signs for in the forest itself 
- An elaborate story + map 
- A wandkit which contains a DIY wand (this is incorporated in the app and the story)
- A pluche of our main character 
The Forest Curse
Published:

The Forest Curse

Published: