![cars racing and a logo that hits you in the eyeballs](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99ca1e164865707.63ff23429ccbb.gif)
![3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0e112164865707.63ff1f826f0fa.png)
CONCEPT
The latest installment of EA Games Need for Speed franchise stands out with its unique blend of cel-shading/realistic render style and illustrative motion design elements inspired by hip hop culture.
As the director and lead designer, I was responsible for ensuring that the overall aesthetic of the project remained true to the game's energy, grittiness, and urban feel.
I am incredibly proud of the final result, which was very well received by the audience.
Roles: Director, Designer, Motion Graphics, Editor.
![3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d32798164865707.63fe07b7825c0.png)
THE FILM
![3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c50e93164865707.63fe07b7842ff.png)
STILLS
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/7e485d164865707.63fe07b481246.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/2db9f8164865707.63fe07b48030e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ca266c164865707.63fe07b519fc8.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/defce3164865707.63fe07b71b4c9.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/47e7cb164865707.63fe07b71a03f.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c2044c164865707.63fe07b6a3e6f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26c304164865707.63fe07b57893e.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8c3112164865707.63fe07b5765f6.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ffb260164865707.63fe07b5dbfb0.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d0315e164865707.63fe07b63e676.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2b1c13164865707.63fe07b640705.jpg)
![3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f91594164865707.63ff1d764fd44.png)
THANK YOU FOR LOOKING! 🤟